The Demand Manager role is being acknowledged as one of the critical success factors for those organisations who are embracing an integrated business management approach such as a Sales & Operations Planning journey. A Demand Manager is needed to coordinate and manage the forecasting team to maintain the process.
The Demand Management role benefits from a broad skill set to achieve organisational & personal success:
- Good numeracy skills to recognise and interpret both history and forecasts.
- Intermediate to advanced PC & spread sheeting literacy to operate demand software.
- Effective communication skills to present & discuss forecasting information with product and business managers and for senior management review.
- Academic background may include studies in Marketing, Strategic Planning, Business Management, Statistics, or Supply Chain management to provide the appropriate theoretical knowledge.
- Performance in the role is enhanced with experience from within the organisation is a valuable asset for any Demand Manager — knowledge of the product range and ‘product position’ in the market together with appreciation for the formal and informal operational structure of the organisation facilitate credibility and quality communication.
What does a Demand Manager actually do?
- Manages a regular (usually monthly) forecasting process at both the detail and aggregated level
- Ensures data integrity and quality by reviewing data, identifying unusual occurrences, seeking explanations and assisting in developing corrections to prevent reoccurrences
- Initially reviews and analyses forecast results in relation to business direction
…Identifies product or market trends
…Provides Business Managers with observations of forecast directions
…Reports on Division or Product Family comparisons with Budget
…Assists Sales & Marketing team with development of consolidated business plans
- Establishes and maintains forecast performance measurement and evaluation
- Co-ordinates with Business Managers to ensure the forecasting process is finalised to meet the information timetable for Pre S&OP
- Assists in developing strategies, policies, objectives in areas of S & OP (Sales & Operations Planning) MPS (Master Production Scheduling) such as Customer Service, Inventory and Lead times
How much can I expect to earn?
Starting salaries range from $60,000 depending on the industry, increasing to $110,000 plus for experienced Demand Managers.
How do I get more information?
To contact us and discuss a Demand Management career.
Email Resume to: firstname.lastname@example.org
Or reply in writing to: Demand Management Systems Pty Limited PO Box 6180, BAULKHAM HILLS BC, NSW, 2153.
Website: www.demandmanagementsystems.com.au Phone: 02 9659 4555